Hystra: Designing the next generation of sanitation businesses

Marketing specialist Hystra conducted a marketing study on various sanitation businesses for developing countries. X-runner is one of those businesses that has been featured in their final report. A description from Hystra’s website:

“In this Report, we analyze two models that combine an aspirational value proposition for low-income families and a strong potential for financial sustainability: projects that facilitate the creation of a local, sanitation market in rural areas and enterprises servicing home mobile toilets in urban areas.

Based on an in-depth analysis of 12 projects representative of these two models, the Report suggests strategies to overcome challenges to sustainability and scale. Finally, the Report explores how these models would benefit from corporate and industrial expertise and resources, opening up opportunities for large corporations to contribute to solving the sanitation crisis.”

Download the full report here. You can skip ahead to page 99 to read about us!

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